Ally TomiAEC Pursuit Strategy · Client Development & Practice Marketing

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PracticeAEC pursuit strategy, client development and practice marketing

BackgroundFrom global brand agencies to AEC marketing leadership

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About

I integrate AEC pursuit strategy with global brand expertise in visioning and alignment, translating a firm’s story across print and digital to engage audiences in new ways. The result is positioning that builds trust, wins work, and sustains lasting partnerships.

AEC Pursuit · Brand & Digital Strategy Leader

Expertise

AEC Pursuit Strategy

Pursuit Leadership (RFP/SOQ/SF330)
Strategic Win-Theme & Narrative Development
Go/No-Go & Pipeline Strategy
Marketing & Business Development Strategy
Client Partnerships & Relationship Management
Market Sectors: Healthcare, Federal/DoD, Aviation, Tribal, Education

Brand Visioning & Alignment

Brand Alignment & Multi-Office Brand Systems
Brand Positioning & Storytelling
Creative Direction & Campaign Development
Executive Communication & Thought Leadership

Digital Technology & Engagement

Integrated Digital Marketing Campaigns
AI-Enabled Marketing & Content Workflows
Data-Driven Strategy & Performance Insights
Marketing Operations & Process Optimization

Experience

2026August 2026 – Current

ZGF Architects
Associate Principal, Marketing Manager
Seattle, WA

Support healthcare marketing and business development for a national design firm from its Seattle office. Concepted and launched Healthcare Designed to Adapt, an integrated print, digital and live campaign that turned a conference presence into audience participation, in five business days. Develop Pacific Northwest market research to inform future business opportunities.
2025October 2025 – July 2026

KPB Architects
Marketing and Business Development Director
Alaska

Led firmwide marketing and business development strategy, driving growth in federal and DoD markets, approximately 60% of the portfolio. Directed SF330 and pursuit strategy for major IDIQ and MATOC contracts, including USACE AE Services (SB), U.S. Fish & Wildlife, and the Coffman/RIM/KPB Joint Venture (Large IDIQ), and managed digital submissions through federal e-procurement portals. Supported renewal of key term contracts, including ANTHC, and oversaw go/no-go decisions, pipeline management, and integrated marketing to elevate visibility in competitive markets.
20212021 – 2025

Architects Alaska
Marketing Director
Alaska
Partnered with senior leadership to scale the firm from 28 to 38 employees and grow revenue from under $10M to $11.5M, strengthening project acquisition and overall brand position.
- Led firm-wide RFP, SOQ, and SF330 pursuits, coordinating cross-regional teams to deliver strategic, high-quality submissions across healthcare, industrial, tribal, and education markets.
- Directed OpenAssets implementation, 2022–2023, enhancing DAM systems and increasing operational efficiency.
- Spearheaded a firm-wide rebrand, including development of a new logo in 2022 and launch of a refreshed website in 2024.
- Managed firm-wide social media, directing industry events including CANstruction and the Building Healthy Kids Annual Toy Drive supporting Providence Alaska Medical Center Children’s Hospital consecutively for four years.
20102010 – 2020

Walsh/Sheppard
Creative Director
Alaska

Directed bespoke branding solutions and creative strategy for a marketing communications firm, leading brand development, integrated campaigns across B2B, corporate, energy, and nonprofit sectors. Delivered tailored branding that increased client engagement and market impact, including logo development, brand guidelines, UX/UI website design, and print media.
NYCAgency years

Creative Leadership in Advertising and Marketing
Art Director to VP Creative Director
New York

Fourteen years inside New York’s leading agencies, including McCann Erickson and Grey Global, building brands for Donna Karan (DKNY), Estée Lauder, L’Oréal, Maybelline, Redken 5th Avenue, Clairol, and COTY Global. Directed national television and print campaigns and led corporate identity work, including a global branding standard that unified COTY’s corporate, supply chain, and beauty divisions under one brand. Campaign ideation, art direction, photoshoots, and full production—concept to market.
- Select WorldDeputy Creative DirectorRecruited from Gotham to lead Procter & Gamble Geneva brands: Puma Fragrances, System Professional Haircare, Artistry Cosmetics and TX by Timex. Built a team of copywriters and art directors and directed all photo shoots.
- Gotham BeautyCreative Director PartnerWorldwide television and print campaigns for Maybelline.
- Grey GlobalVP Creative DirectorWorldwide television and print campaigns for CoverGirl and Clairol Haircare.
- Ideas+Image | Coty CorporateVP Creative DirectorRe-shaped The Healing Garden, Jovan Individuality, Aspen Discovery, Rimmel Cosmetics and Isabella Rossellini’s Manifesto. Re-established the Coty corporate identity with a worldwide standards guide and launched 001coty, the first new fragrance under the Coty name in more than a decade.
- McCann Erickson WorldwideCreative DirectorNational television and print campaigns for L’Oréal Paris.
- Estée Lauder | PrescriptivesDesign DirectorDomestic advertising, packaging, promotions and corporate collateral.
- Donna Karan CorporateArt DirectorFirst graphic designer recruited by Trey Laird to staff Donna Karan’s first in-house creative services department.
- New York clientsFreelance Creative DirectorRedken Fifth Avenue, Tiffany & Co. and Tribeca Issey Miyake.

Recognition

Awards

IAC Award, Best Airline Website

Security Aviation, 2018. Web Marketing Association Outstanding Achievement in Internet Advertising.

AIGA Alaska, Best Annual Report Design

Alaska Permanent Fund Corporation, 2016.

Leadership & Volunteerism

SMPS Alaska Chapter

Communications Director, 2024–2026. Led social-first content that drove member engagement and event sales.

SMPS Alaska Chapter

Membership Director, 2023.

Teaching

University of Alaska Anchorage

Adjunct Professor, 2014–2017. Taught senior communication design through the lens of a working agency: research, concept, typography, branding and client-ready presentation, building portfolios that launched careers.